Marketing to Specific Groups

The library has workforce resources of interest to a variety of groups. It is a good idea to reach these groups by highlighting services and information that can directly assist with a particular need they are likely to have.

The following is a listing of groups matched with their common workforce needs. Use these phrases to remind the public that libraries are excellent sources of career, employment, and education support.

Jobseekers:

Are you a jobseeker who is:	Visit
Looking for job openings?	Job Listings
Looking to advance in your current profession?	Career Advice Networking
Looking to explore or change careers?	Explore Careers
Looking to adapt your skills to other job environments?	Transferable Skills
Looking to enhance your work skills through educational opportunities?	Certification Colleges/Universities Distance Learning Grad School Resources Non-traditional Ed.
Interested in creating a resume or cover letter?	Resume Help
Want to learn about networking?	Networking

Employers/Business Persons:

Students:

Visit Library Resources for a categorized listing of career materials available within the Mid-Hudson Library System.