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Tools
- Annual
Report to the Community
Outlines reasons for doing an annual report for your community, provides
samples and additional resources to
aid you.
- Campaign
Planning Guide
A guide for organizing a successful vote campaign. Guide provides recommended
activities for each step of vote preparation process.
- Building
a Campaign Team
Provides information on the roles needed for a successful campaign.
- Gathering
Statistics
Resources for gathering statistics to support your case.
- Message
Development
Steps and samples for creating strong messages for your campaign.
- Timeline
A suggested timeline for organizing your campaign activities. Download
a copy and customize it to suit the time and resources available to
your library.
- Marketing
& Public Relations
Suggested activities for effective public relations on behalf of your
vote.
- Return
on Investment Calculator
Tool to help you calculate how much the community would have to pay
for the same services your library is providing to them on a regular
basis. It may be wise to use this calculator and publish the results
in a newsletter, library bookmark, or post it on the library's website.
- Sample
Materials
An array of materials from other library campaigns. Includes bookmarks,
postcards, posters, letters, buttons etc. aranged by vote type.
- MHLS
Professional Collection
Materials to assist member
libraries with important library issues, arranged by categories. Topics
of particular interest for a library campaign may include Marketing,
Public Relations, Services to Users, and Planning/Policy Making.
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