Assessment

LSTA Project (FY 2005-2007)
Getting To Yes

Campaign Planning Guide
5 Phases of the Campaign

Introduction

Part 1
Assessment

Part 2
Organize

Part 3
Marketing & PR

Part 4
Targeting

Part 5
Get Out the Vote

Timeline

Responding to a Loss

"A goal without a plan is just a wish."
Antoine de Saint-Exupery

PART I: ASSESSMENT [Download and complete Part 1 of the template]

Strengths

Weaknesses

Internal

Identify the people you have that could help to run your campaign.

External

List the reasons people would support you.
Identify allies in the community who would likely support your cause. (business/community leaders, town board members, board members of community organizations etc.)

Conclusions: What do these strengths mean for your library's initiative? What opportunities do they present?

Competition
Determine if it is the right time to hold your vote:

Did your town just do a reassessment? If so, the community might be less likely to support you because of their recent increase in taxes.
What other votes/referendums are taking place at the same time as your vote? Are they likely to threaten the success of yours? (ex. school district vote)
What town agencies or organizations compete for similar funding?

Opposition

Who might be likely to oppose your vote? (Ex. Anti-tax people, people on a fixed-income, fire department, etc.)
List the reasons people would vote against you.
What is behind their "vote no" message?

Conclusions: Identify ways you will manage this opposition. What are some proactive measures you can take?

Getting to Yes is funded by Federal Library Services and Technology Act funds, awarded to the New York State Library by the
Federal Institute of Museum and Library Services.

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