|Use Your Voicemail and Email for Promotion|
You have large numbers of patrons, and sometimes non-patrons, who call for information when the library is not open. Why not use this as an opportunity to do a little self-promotion?
Consider leaving a message about your newest database, your recently added hours, your wireless access, some new items that can be put on hold, or some selling point that patrons would be interested in. Try to say it in a manner that piques their interest.You might say something like this
you've reached the _________ Library, sorry we're not open to take your
call. Our hours are _______. Please call back when we are open or leave
a message and we'll get back to you. Did you know you could read the paper
in your pajamas? Ask us how to access the New York Times online
with your library card."
Use your email signature to further advertise your library. Keep it fresh by changing it periodically. Here are some ideas:
Have more ideas? Please share them with us!
This toolkit was
created on behalf of the 2007-2008 Building Your Base (BYB) project.
BYB is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and Library Services.
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