Testimonials Have Impact!
Testimonials are a great tool for promoting your library's resources. They make the benefits of your services more meaningful to users and raise awareness about available services. Since satisfied users report personal benefits, testimonials often carry more weight than other marketing methods.
The best testimonials are specific and used within context. For example, "I like the library" is ineffective. Whereas, "Your library saved my life. My printer broke and I needed to print out my resume for a job interview. I'm so glad you have computers that people can just walk in and use. Thank you."
Tips for Testimonials with Impact
You Might Use Testimonials
This toolkit was
created on behalf of the 2007-2008 Building Your Base (BYB) project.
BYB is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and Library Services.
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