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Here
are some targeting ideas to get you started.
- Gardening
enthusiasts: arrange a program; promote gardening resources
available through the library in library newsletter, place promo pieces
at places where folks buy gardening supplies, put info. In local gardening
newsletter (if one exists).
- Wine
enthusiasts: sponsor a wine tasting, advertise local wineries,
have someone speak about wines; promote library books/magazines of interests
to wine enthusiasts.Sports enthusiasts: Golf outing/golf class, local
hike or kayaking trip organized through the library; program on vacation
ideas given through a local travel agent at the library; promotion of
travel guides and outdoor activity guides.
- Golf
enthusiasts:
Golf outing/program; advertise golfing books/magazines; links to area
golf courses & golf tips on library's website.
- Home-improvement
buffs:
Programs on home improvement projects; advice from professionals on
home improvement topics in library newsletter/website; promotion of
home improvement books/magazines in various places that people would
buy home & gardening materials within your community; links from
library's website such as the one's available from Helpful
Links for Living in the HV.
- Travel
Buffs:
program on vacation ideas given through a local travel agent at the
library, put travel resources available through the library on library
website & newsletter, feature articles on library's website about
travel; include bookmarks promoting library's travel resources at local
travel agents; program where local people talk about their travel experiences.
- Health
Conscious Individuals:
program on eating organically, natural remedies, or nutrition; bookmarks
promoting library's health & nutrition resources at local health
food stores, gyms etc., health/nutrition resources prominently linked
from library's website.
- Empty-nesters
& Money Issues:
Money Talk Program at the library (Monthly/quarterly program on investment/finances),
website icon with links to the best financial resources online; money
info in library newsletter.
- Retirees
(65+): a program where they can bring their grandchildren, health information/program
for older adults, gardening information/program; like to rent videos
& DVD's (so promoting the library's collection); Money Smart program
(how to manage money in your elder years.)
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