are some targeting ideas to get you started.
enthusiasts: arrange a program; promote gardening resources
available through the library in library newsletter, place promo pieces
at places where folks buy gardening supplies, put info. In local gardening
newsletter (if one exists).
enthusiasts: sponsor a wine tasting, advertise local wineries,
have someone speak about wines; promote library books/magazines of interests
to wine enthusiasts.
Golf outing/golf class, local hike or kayaking trip organized through
the library; program on vacation ideas given through a local travel
agent at the library; promotion of travel guides and outdoor activity
Golf outing/program; advertise golfing books/magazines; links to area
golf courses & golf tips on library's website.
Programs on home improvement projects; advice from professionals on
home improvement topics in library newsletter/website; promotion of
home improvement books/magazines in various places that people would
buy home & gardening materials within your community; links from
library's website such as the one's available from Helpful
Links for Living in the HV.
program on vacation ideas given through a local travel agent at the
library, put travel resources available through the library on library
website & newsletter, feature articles on library's website about
travel; include bookmarks promoting library's travel resources at local
travel agents; program where local people talk about their travel experiences.
program on eating organically, natural remedies, or nutrition; bookmarks
promoting library's health & nutrition resources at local health
food stores, gyms etc., health/nutrition resources prominently linked
from library's website.
& Money Issues:
Money Talk Program at the library (Monthly/quarterly program on investment/finances),
website icon with links to the best financial resources online; money
info in library newsletter.
(65+): a program where they can bring their grandchildren, health information/program
for older adults, gardening information/program; like to rent videos
& DVD's (so promoting the library's collection); Money Smart program
(how to manage money in your elder years.)
This toolkit was
created on behalf of the 2007-2008 Building Your Base (BYB) project.
BYB is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and
| Contacts | Services
| Member Libraries
Board of Trustees | Web
Administration & Management
| Resource Sharing & Millennium
| Reference & Collection
Development | Library Programming
| Professional Development
| Marketing, Advocacy &
Funding | Youth
Services | Trustee Resources