Targeting Ideas

Here are some targeting ideas to get you started.

  • Gardening enthusiasts: arrange a program; promote gardening resources available through the library in library newsletter, place promo pieces at places where folks buy gardening supplies, put info. In local gardening newsletter (if one exists).
  • Wine enthusiasts: sponsor a wine tasting, advertise local wineries, have someone speak about wines; promote library books/magazines of interests to wine enthusiasts.
  • Sports enthusiasts: Golf outing/golf class, local hike or kayaking trip organized through the library; program on vacation ideas given through a local travel agent at the library; promotion of travel guides and outdoor activity guides.
  • Golf enthusiasts: Golf outing/program; advertise golfing books/magazines; links to area golf courses & golf tips on library's website.
  • Home-improvement buffs: Programs on home improvement projects; advice from professionals on home improvement topics in library newsletter/website; promotion of home improvement books/magazines in various places that people would buy home & gardening materials within your community; links from library's website such as the one's available from Helpful Links for Living in the HV.
  • Travel Buffs: program on vacation ideas given through a local travel agent at the library, put travel resources available through the library on library website & newsletter, feature articles on library's website about travel; include bookmarks promoting library's travel resources at local travel agents; program where local people talk about their travel experiences.
  • Health Conscious Individuals: program on eating organically, natural remedies, or nutrition; bookmarks promoting library's health & nutrition resources at local health food stores, gyms etc., health/nutrition resources prominently linked from library's website.
  • Empty-nesters & Money Issues: Money Talk Program at the library (Monthly/quarterly program on investment/finances), website icon with links to the best financial resources online; money info in library newsletter.
  • Retirees (65+): a program where they can bring their grandchildren, health information/program for older adults, gardening information/program; like to rent videos & DVD's (so promoting the library's collection); Money Smart program (how to manage money in your elder years.)

This toolkit was created on behalf of the 2007-2008 Building Your Base (BYB) project. BYB is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and Library Services.


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