Targeting: How to Do It

4 steps to effective target marketing. It's easier than you think...

  • Choose
    Identify a group in your community that you would like to reach.

  • Explore
    Learn about the group you wish to target. This will give you ideas about how to interest and approach the group.

  • Contact
    Get in touch with someone from the group and begin networking through them. Explain that your library is interested in serving them better and that you would love to hear their suggestions. Here are some questions to get you started.

  • Partner
    Once you have collected information and made some inroads with the group, develop a strategy for connecting further with them. This might be a co-sponsored program or event, a special service offered to them, a web resource, a database demonstration for their members etc.

This toolkit was created on behalf of the 2007-2008 Building Your Base (BYB) project. BYB is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and Library Services.


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