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"The
words you use and how you use them tells your visitors where your focus
is. Use customer-focused language. Otherwise, they're going to feel like
you're the self-centered guest at the party."- Bryan & Jeffrey
Eisenberg, Lisa Davis, Persuasive
Online Copywriting: How to Take Your Words to the Bank
Check
out these interesting phrases! Scroll through the list or use the
menu below to search by topics.
- Don't
Miss This!
(This might be used as a button on your library's webpage or an attention
grabber in a newsletter or promotional piece. See an example here.)
- Read it!
- Hot Topics
- Food for
Thought
- Free!
- Free download!
{Could be used for promoting downloadable audiobooks or content from
the databases.}
- Members
only {could be used when referring to your newsletter via email}
- Good news!
- Great
news!
- Details
inside …
- Get it
Now
- New!
- New &
Notable
- New offer
- Introducing…
- Coming
Soon! - (Ex, "Popular authors (or items) on order. To place a request,
call, stop by or email the library.")
- What's
New - (Ex. "Check out our list of new books and DVD's.")
- Get ready
to enjoy
| Answering
Patron Questions |
- How Do
I…. (Phrase to introduce FAQ's about your library's services)
- Ask Here!
- Info Please!
- Library
Closed? Use our online resources 24/7.
| Connection
Building Phrases |
- You're
linked into…
- Connect
with …
- Your ticket
to…
- Be part
of …
- People
who share your interest in _______
- Make a
Wish! - Don't see it in our catalog, request it here.
- Be Our
Guest! - Bring your laptop and surf online as long as you like - for
free!
- We take
requests
- A personal
message from …{The Director of the _____________ Library}
- Welcome
to…
- Join us
…
- No problem!
- You bet!
- We're
inviting you to…
- Privacy
is important to us.
- We offer
you convenience.
- Registration
recommended, walk-ins welcome. (This is a nice phrase for program/event
brochures.)
- Library
Closed? Use our online resources 24/7.
- Let us
recommend...
- ___________
doesn't have to be expensive. {Ex. "Quality Information doesn't
have to be expensive.}
- Always
go to an expert.
- The best
kept secret in ____________.
- You probably
thought you couldn't afford … {A subscription to America's best
language learning tool. Now you can. Try it free of charge through your
library.)
- The smart
choice.
- Finally,
there's a better way to… {Ex. Get the information you need. Stop
Searching and start finding at your local library.)
- Don't
take chances with … (Ex. Trustworthy information.)
- Isn't
it time you…? (Ex. "Isn't it time you checked out your modern
public library?")
- Did you
know that…? (Ex. "Did you know that you could read the New
York Times your pajamas? Check it out online through your local library.")
- Who can
put a price on … (Ex. "Who can put a price on the freedom
to learn. OR "Who can put a price on the freedom of information.")
- Now you
can…
- If you're
like most people, you probably …
- Be your
own (plumber, auto-mechanic etc.)
- ______
like a professional.
- ______
like an expert.
- Books
are just the beginning.
- Inform,
Enrich, Empower.
- Renew
at the Library: Body, Mind, and Spirit.
- Discover
More.
- Imagine,
Learn, Innovate.
- Wii Will
Rock You.
- Questions
and Suggestions.
- Give your
children the __________ they deserve. (Ex. "Give your children
the headstart they deserve. Visit the library.")
- You have
better things to do than … (Ex. "Don't you have better things
to do than scour the Internet?")
- All the
_________ you need to succeed. (Ex. "All the information you need
to succeed@ your local library.)
- The ideal
partner. (Ex. _________ Library - the ideal business partner.)
- Information,
Culture, Entertainment.
- Library2Go
(promoting library online resources.)
- There
are millions of answers online - your library has the right ones.
- Where
you go when Google doesn't know.
- Learning
happens here.
- Connecting
people, information, and ideas.
| Promoting
Reference Services |
- Ask an
Info Expert (instead of "Ask a Reference Librarian" )
- Ask A
Librarian
- Know it
Now
- Ask the
pros
- Ask Away
- reliable answers, anytime.
- We're
the experts
- When you
need professional help
- Here is
the information you requested {this could be used on a handout or in
an email when filling a reference request.}
- Your
Turn
- What
Do You Think?
- How Are
We Doing?
- Speak
Up! (Vote Online Now)
- What's
it like to be you?
- Feedback
Wanted!
- Patron
Poll
- Community
Pulse. Vote Now!
- How's
this Working for You?
- Let's
Talk About This.
- Counting
Opinions - Customer Satisfaction Survey.
- What Do
You Have to Say?
- Dear __________
Enthusiast (Ex. "Dear Sports Enthusiast")
- Dear ________
Lover (Ex. "Dear Book Lover")
- Dear ________
Buff (Ex. "Dear History Buff")
- Dear ________
Collector (Ex. "Dear Antique Collector")
- Dear Reader
- A
lot
Extensive
This is just a partial list of…
A wealth of …
A gold mine of…
Packed with…
- Choice
Choices. Choices. Choices.
Choose
Pick
Possibilities
Select
Customize
You decide
Whatever/whenever it's convenient for you
A refreshing alternative
A wonderful merger of old and new
An extensive selection
At home or on the road
The options are endless
The selection you deserve
Value, choice, and selection
- Complete
An endless source of
In-depth
Definitive
Exhaustive
Extensive
- Convenient
Fast, easy access
Quick reference
Ready to go
Instant access
It's there when you need it
At home or on the road
For people on the go
- Easy
Easy access
Effortless
Hassle-free
No fuss
You don't have to be an expert (Ex. "You don't have to be an information
expert, we are. The _________ Library.)
At a glance
_______ made easy. (Ex. "Research made easy. __________ Library.)
Step-by-step
No problem!
No sweat
Ready to use
Ready to go
The easy way
User-friendly
Within easy reach
- Effective
& Reliable
Ask the pros
Proven
Trusted
Trustworthy
Approved
An assistant you can count on
Effective and economical
Save time and money
- Experienced
Qualified
Recognized
Expert
We're professionals.
Professional expertise.
____ is our business.
___________ is what we've always done better than anyone else.
Take advantage of our expertise
We bring expert information right to you
Your information experts
- Increase
Expand your ______
Extend your _______
Boost your ________
- Informative
Gives you an insider's grasp of…
Takes the guesswork out of…
Opens up new channels of information
The answers you've always wanted
Expert advice
- Popular
Best-selling
Successful
Eagerly awaited
Everybody's talking about ___________
Everybody loves ________
- Security
Safe
Secure
Total privacy
Defends your…
We're always here when you need us
- Self-Improvement
Self-mastery
Life-enhancing
Unlock your…
Pursue your…
Improve your…
Boost your…
Build your…
Move ahead…
Pick up vital new skills…
Stretch your mind.
Wake up the _______ inside of you.
A more satisfying life.
Imagine the possibilities…
Invest in yourself.
___ will change your life.
You'll be glad you did.
Have
more ideas? Please
share them with us!
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