Ways to make contact with a new group of people:

• Network. If you know someone in your target audience, begin networking through them to speak with someone knowledgeable. If you don't know anyone, perhaps a friend or board member does and can lay the groundwork for you.
• Cold Call. Call someone who holds a leadership position. Explain that the library is doing some community outreach and you wanted to see how you might:
  • support their efforts
  • identify areas for collaboration
  • inform them of new resources they can access conveniently online
• Attend events. If you are trying to target car enthusiasts, go to a car show and interact. If it is professional group, attend one of their meetings etc.
• Invite them to the library.
  

Have you found a unique way to connect with a group in your community? We're curious. Tell us about it.