Create Better Newsletters
of your newsletter is to interest people in your library and motivate
them to take advantage of your services. It's also the perfect opportunity
to promote the array of resources and services your library offers. Here
are some ideas for making your newsletter content more engaging.
patrons and share their stories. Have patrons talk about
how they've used and benefited from your services. In sharing their
stories, be sure to give their business or organization some positive
up the fun factor. Consider adding trivia, funny quotes,
jokes, Sudoku, crossword puzzles, cartoons, word games, contests and
more. One idea is to post a question or promote a contest and then encourage
readers to visit your library's webpage for the answer or to enter the
contest. Consider giving small prizes for these activities.
a different product or service in each issue. You might talk
about how patrons are getting their health questions answered through
the health database, your library's wireless access and how patrons
are taking advantage of it, your new Saturday hours, or some other topic
of interest. [See
some question-and-answer interviews with specialists in different areas
and tie this into your library's resources. For example, around Valentine's
Day you might have a local therapist share information about the building
loving families and then mention books related to this topic and your
library's upcoming family game night.
useful, life enhancing tips in each edition.
some photos of things happening at the library.
more ideas? Please
share them with us!
A number of these ideas were taken from Entrepreneur
Magazine's Ultimate Small Business Marketing Guide: 1500 Great Marketing
Tricks That Will Drive Your Business Through the Roof by James
This toolkit was
created on behalf of the 2007-2008 Building Your Base (BYB) project.
BYB is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and
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