Targeting: The Basics
- A focused
marketing effort on a specific group of people an organization wants
and developing products, services, and/or materials for a specific group.
for library funding is more competitive than ever before.
to build new and stronger connections within the community.
- Gain more
supporters (and yes voters) for your library.
- Work smarter
rather than harder in your library's marketing efforts.
According to Carroll and Carroll (2000) of Ed
Marketing: How Smart Schools Get and Keep Community Support,
targeted marketing can help your library in the following ways:
a deeper awareness
reputation and image
important programs and services
a communications link with the community
This toolkit was
created on behalf of the 2007-2008 Building Your Base (BYB) project.
BYB is funded by Federal Library Services and
Technology Act funds, awarded to the New York State Library by the Federal Institute
of Museum and Library Services.
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