MHLS Home LSTA Project (FY 2005-2007)
Getting To Yes

Campaign Planning Guide
5 Phases of the Campaign

Introduction
Part 1
Assessment

Part 2
Organize
Part 3
Marketing & PR
Part 4
Targeting
Part 5
Get Out the Vote
Timeline
Responding to a Loss

"In life, as in chess, forethought wins."
Charles Buxton

PART 3: MARKETING & PR [Download and complete Part 3 of the template]

ACTION STEPS FOR LIBRARIES:

This Campaign Planning Guide is part of the Getting to Yes grant project. Getting to Yes is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and Library Services.

Getting to Yes Home

 

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