MHLS Home LSTA Project (FY 2005-2007)
Getting To Yes

5 Phases of the Campaign & Related Resources


About this Phase:

This is the first part of the campaign and involves assessing your strengths and weaknesses as well as gathering and organizing the resources you will need for a strong campaign.

Recommended Activities

Additional Resources[Organizing a Campaign]

About this Phase:

This phase involves determining how you will reach the groups that are most important to your vote's success.The primary goal of this phase involves informing target supporter groups about the library's need with the intention of gaining their support.

Recommended Activities

Additional Resources[Marketing & PR]

About this Phase:

This phase requires deliberate outreach to groups of likely supporters. The primary goal is to make firm connections with target groups and to begin building up a core list of yes voters who will be available to call upon on Election Day.

Recommended Activities

Additional Resources: [Connecting with Yes Voters]

About this Phase:

Phase IV is very much a continuation of the previous phase, only with added intensity. As the campaign progresses, activities and voter contact begin to increase. Some a
ctivities typical of this phase include:

  • Library Director Letter to Regular Users.
  • Direct Mail (three pieces over 5-6 weeks before GOTV)
  • Phone Calls to supporters.
  • Door-to-Door campaign activities.
  • Friend-to-friend campaign activities.(For example: Library supporters mail their friends postcards which say something like, "Please join me in supporting the library on (date of the vote)

*Libraries doing a 414*

September is the public announcement of the library's 414 plans.
Be prepared for public's reaction to the announcement. Have planned responses for their possible reactions.


About this Phase:

Phase V involves mobilizing supporters and getting them to show up and vote. This portion of the campaign is critical for success and requires prior preparation.

Recommended Activities

Getting to Yes is funded by Federal Library Services and Technology Act funds, awarded to the New York State Library by the
Federal Institute of Museum and Library Services.

Return to Getting to Yes Toolkit

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